Award-winning brand mascot design & animation

  • Client: S4NITY
  • Project: Branding, Mascot Design & Animation
  • Online: View Video
  • Budget: £££££

S4NITY is a cutting-edge provider of information security and management solutions for networks and cloud computing.

My Brief

After the successful launch of S4NITY's new brand we decided to take the mascot - S4, to new heights, transforming the flat 2d visuals into moving images. The task was to create a short ident that would take a subject matter that can often be regarded as confusing, and make it appeal to a broad audience - whilst retaining the essence of S4NITY's values and new identity.

What I did

Having created the new brand look and feel for S4NITY working across both print and digital projects, the ident was an opportunity to show what the identity could offer in a moving image context.

A full CGI character design and modelling, along with production was done for the one minute short featuring the loveable mascot S4, zipping around scanning for errors and intruders before revealing the company's logo in a ‘Tron’ inspired ending.

The project won a Platinum Award in the Movie and Animation Design category at the A’Design Awards and also featured in International Brand Design Magazine.

Do you have a similar project? I'd would love to hear from you.

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