Gents Pack Branding and Packaging
A more refined package

Gents Pack Branding Logotype

  • Client: Gents Pack
  • Project: Branding, Visual Identity, Packaging
  • Budget: £££££

Mens Package, a luxury mens club for designer underwear, grooming and accessories, needed a rebrand a head of there re-launch.

My Brief

We were approached to re-design the identity under the new name The Gents Pack, and to make the identity have a sense of belong to a exclusive club.

What I did

Based around the idea of “the club to join”, we created a identity that reflects the luxury products and lifestyle The Gents Pack provides, whilst giving it a distinctly modern and contemporary feel. The new identity features a contemporary logo, colour palette, typography system and visual DNA visible across marketing materials including advertising, packaging and digital communications.

The final Deliverables for the project were a set of guidelines, new full logo design and packaging, and further works are planned for through out the year.

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Gents Pack Brand Marque

Gents Pack Stack Logo

Gents Pack Club Badge

Gents Pack Brand Guidelines

Gents Pack Brand Guidelines

Gents Pack Business Cards

Gents Pack Business Cards Details

Gents Pack Packaging