- Client: Gents Pack
- Project: Branding, Visual Identity, Packaging
- Budget: £££££
History
Mens Package, a luxury mens club for designer underwear, grooming and accessories, needed a rebrand a head of there re-launch.
My Brief
We were approached to re-design the identity under the new name The Gents Pack, and to make the identity have a sense of belong to a exclusive club.
What I did
Based around the idea of “the club to join”, we created a identity that reflects the luxury products and lifestyle The Gents Pack provides, whilst giving it a distinctly modern and contemporary feel. The new identity features a contemporary logo, colour palette, typography system and visual DNA visible across marketing materials including advertising, packaging and digital communications.
The final Deliverables for the project were a set of guidelines, new full logo design and packaging, and further works are planned for through out the year.
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