Domenico Pizza
Hand-Crafted Brand & Website Design

Domenico Website Design

  • Client: Domenico
  • Project: Branding, Print and Website Design
  • Budget: £££££
History

Domenico is a start-up artisan pizzeria, specialising in crafted Italian foods made the traditional Naples way.

My Brief

We were asked to design the brand identity, along with launch materials including website, packaging and other brand marketing materials. The identity needed to be different; this was not fast food or a regular high street stop-off. It’s a place where there is a craft in the food they make, the experience of eating traditionally made Italian but in the middle of London. With business also being young, it had to be modern,; a ‘cool’ place to go.

What I did

The brand identity gives Domenico a distinctly modern and contemporary feel, yet still has a mark of heritage behind it, for the traditional ‘fresh’ Naples style. The logo features a bespoke script font designed to give the brand a personal and expressive emotion, whilst the colour platte and structured design scheme enriches the messaging and content in a modern portrait of an ‘artisan pizzeria’.

Acting as brand guardians, the new identity features across the other collateral we also designed, including a responsive website and packaging. Further works are planned for the menus, staff uniforms, restaurant fascia and other brand marketing including advertising and digital channels.

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Contact Me

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