Welcome to The Rik Barwick Studio.
Shopify design & commercial thinking for brands that want to perform as well as they look.
I design and build Shopify experiences for brands that care about both aesthetics and performance.
With nearly 25 years across ecommerce, branding and digital design, I help businesses improve product discovery, conversion and commercial clarity without sacrificing character.
From strategic reviews and UX refinement through to full Shopify builds, every project is approached with long-term thinking, careful design and direct collaboration.
Strategic Design & Ecommerce
Shopify Strategy, ux
& Development
Shopify projects shaped by commercial thinking, UX clarity and careful technical implementation.
From strategic reviews and ecommerce architecture through to custom development and refinement, the focus is always on helping brands perform as well as they look.
- Shopify Commercial Reviews
- Ecommerce UX & Conversion
- Shopify Theme Development
- Ecommerce Architecture
- Shopify SEO & Product Structure
- Ongoing Refinement & Support
Brand Identity
& positioning
Brand identities designed to create clarity, consistency and long-term recognition across digital and physical touchpoints.
Built to support how a business communicates, sells and grows over time.
- Brand Identity Design
- Brand Positioning
- Identity Systems & Guidelines
- Packaging & Print Design
Website Design
& Digital experiences
Structured, user-focused websites designed around clarity, usability and long-term flexibility.
Built with careful consideration for content, navigation and how people actually move through information online.
- Website Design & Build
- WordPress Development
- User Experience & Information Architecture
- Content-Led Website Desig
Astha Garg Said…
“Working with Rik was an incredible experience—he truly brought my vision to life and created a stunning, unique Shopify website that perfectly reflects the avant garde and elegant feel of my brand. His innovative ideas, eye for detail, and ability to think creatively made all the difference. We had great back-and-forth throughout the process, and his thoughtful collaboration turned what could’ve been stressful into something exciting and smooth. I couldn’t recommend him more highly!”
Astha Garg, Owner of Label Astha Garg
Latest Shopify Web Design Work
Providing Freelance Shopify Development
& Support services to many successful Online stores
Sophie at CleanCo said..
“Great guy all round. Super easy to work with! Produces quality work and keeps things simple.”
Sophie Brisbourne-Rhodes, Global CMO of CleanCo
Latest Brand Identity Work
Brand Identity & Packaging Design for Wolfbury Gin
Branding & Packaging Design
The Suffolk Distillery
Khalid Rashid said..
“100 perfect brilliant service! Rik did what he promised- flexible, pleasant to work with over the last 7 months– I was saddened when it was all completed— enjoyed the experience and will continue working with Rik in the future!”
Khalid Rashid, Artist
Commercial Thinking
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Why I Put Myself on Retainer
FOUNDER NOTES
5 Minute Read
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The attention budget of a can label
CleanCo Cocktail Cans
5 Minute Read
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How to sell online like a boutique, not a brochure
Commercial Thinking
15 Minute Read
GET IN TOUCH
How can I help you?
What’s going on in the studio
July ’26
CleanCo Cocktails
New Product Packaging Design
New branding and can design work for CleanCo’s latest alcohol-free cocktail range is now available for order. The launch includes Clean Margarita, Clean G&T, Clean Italian Spritz and Clean Mojito. The project focused on balancing stronger shelf presence with a cleaner and more premium visual language across the range.
Alcohol-free products have matured significantly as a category over the last few years and increasingly need to compete on brand and experience rather than simply functionality. Great to see the new range now moving into market.
June ’26
Nordic Life
New Commercial Review
A new Shopify Commercial Review project has started with Nordic Life. The focus is less about redesigning for the sake of it and more about improving how the business sells online. Reviewing collection structure, product presentation, customer flow and overall commercial clarity across the storefront. The aim is to help the site behave more like a specialist retail experience rather than a catalogue of products. Strong brands in niche markets often don’t need louder marketing. They need clearer thinking and better customer pathways. Initial recommendations and implementation work are now underway.
May ’26
All Angels
English Wine Producers
A new Shopify development partnership has started with All Angels, an English wine producer focused on premium sparkling wines. The work centres around Shopify support and refinement as the brand continues to develop its ecommerce presence. English wine has evolved significantly over the last decade, with many producers now competing comfortably alongside established international names. The challenge online is presenting that quality and confidence properly through the customer experience. Looking forward to supporting the next stage of growth and development for the brand.
beyond client work
Creativity sits at the heart of everything I do.
Alongside client work, I maintain an active art and printmaking practice that continually influences how I think about composition, storytelling, texture and visual identity.
That crossover between art, design and commerce is a fundamental part of The Rik Barwick Studio.
